PUREOLOGY!

Making a move toward sulfate-free shampoo may feel a little scary and alarming. You may notice that sulfate-free products don’t lather as much as your average sulfate-packed shampoo but that doesn’t mean they aren’t cleaning your hair. On the contrary, you can still score that clean feeling without hurting your hair in the process. It all comes down to using alternative cleansers. That’s where the Pureology sulfate-free shampoo formulas come in-to-play giving hair color protection. Instead of using harsh, cleansing foaming agents in our ingredient lineup, our shampoos feature fruit and vegetable-based cleansers like coconut, corn and sugar. These ingredients make up our sulfate-free shampoos and create a lather without stripping hair of its oils or causing hair color fade. Another benefit of our shampoos without sulfates is that they are also formulated without any additional sodium chloride. This is a type of salt that’s typically found in a number of hair products, and if enough of it is used, it can dry out hair and lead to a loss in hair color vibrancy. The good news is Pureology doesn’t add any additional sodium chloride salt to its formulas, so you’re in the clear. To see the full line of Pureology, stop into Bella Salon & Spa!